Strakara Flyer & logo

Strakara connects two profiles that have nothing in common. On one side, businesses sitting on unused square meters in a warehouse, a hangar or a workshop. On the other, professionals looking for space without committing to a lease.

The network only works if both sides join, and the company was launching: both had to be convinced at once, with a single piece.

The format solved the problem before the design did. A double-sided A6 gives two faces, so two complete arguments, each addressed to one reader only. The front speaks to whoever owns the space and offers revenue. The back speaks to whoever needs space and removes the lease. One brand, two doors.

The logo already existed and was not redrawn. It was supplied as a raster image, in a single version, with no vector file and no variants: usable on screen, not on a document headed for print.

The work was therefore about making it production-ready rather than about drawing it. Vectorizing the isometric cube and the logotype, then building a complete set of variants: four vector versions and fifteen raster ones, covering the light, dark, gold and default artwork on transparent, white, gray and navy backgrounds.

That is what allowed it to sit on the flyer’s navy band without a rough cut-out, and what leaves the client something she can use anywhere afterwards.

A flyer is read in three seconds or not at all. Each side was therefore laid out in gray before being dressed, block by block, with a numbered reading order and a single thing to do per face.

The front opens on a question aimed straight at the reader (“do you have unused square meters in your warehouse?”), lists the kinds of space concerned, promises monthly revenue, then lines up five benefits. The back opens on the opposite need and states its strongest argument as a badge: no lease.

Each face ends on one call to action, carried by a gold band cutting through the navy. The accent color does the work an arrow would do elsewhere.

The chain was taken all the way to the printer rather than stopping at the screen: colors converted to CMYK, three-millimeter bleeds on the full-width blocks, and a legibility check at the actual size of 105 × 148 mm before export.

Delivered as a high-resolution print-ready PDF, with and without bleed, along with the vector source file and both faces supplied separately.