Banana Rush
Social Ads
Graphic layouts and animation of 10 visual concepts adapted in bilingual versions (FR/EN) across Meta Ads formats (1:1, 4:5, 9:16), featuring a systematic co-branded rollout for Sephora.
Project details
Graphic Direction & Sephora Co-branding
Integration of the house’s aesthetic codes for the launch of the Banana Rush fragrance. The main challenge of this campaign relied on a systematic dual layout: a standard brand version and a co-branded version specifically for Sephora, seamlessly blending both brand identities across all layouts.
Creative Architecture & Concepts
The campaign was structured around 10 distinct visual concepts tailored to different conversion goals: 7 static-only concepts focused on the bottle’s visual impact, 1 video-only concept, and 2 hybrid concepts developed in both static and motion design formats to maximize brand recall on Meta Ads.
Bilingual Deployment & Multi-format Rollout
To ensure complete ad placement coverage, every concept and variation (both standard and Sephora) was meticulously adapted to 3 key ratios (1:1 square, 4:5 portrait, and 9:16 stories). The entire campaign was also rolled out in bilingual versions (French/English), delivering a high-volume library of assets optimized for global markets.
Colors
Typography
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