Banana Rush Social Ads

Integration of the house’s aesthetic codes for the launch of the Banana Rush fragrance. The main challenge of this campaign relied on a systematic dual layout: a standard brand version and a co-branded version specifically for Sephora, seamlessly blending both brand identities across all layouts.

The campaign was structured around 10 distinct visual concepts tailored to different conversion goals: 7 static-only concepts focused on the bottle’s visual impact, 1 video-only concept, and 2 hybrid concepts developed in both static and motion design formats to maximize brand recall on Meta Ads.

To ensure complete ad placement coverage, every concept and variation (both standard and Sephora) was meticulously adapted to 3 key ratios (1:1 square, 4:5 portrait, and 9:16 stories). The entire campaign was also rolled out in bilingual versions (French/English), delivering a high-volume library of assets optimized for global markets.