Juliette has a Gun
Banana Rush
Design of all static and animated assets for the paid social launch campaign of the Banana Rush line by Juliette has a Gun. Campaign rolled out in 3 phases, across 1:1, 4:5 and 9:16 formats, in both English and French.
About the campaign
Phase 1 - Launch
Design of key visuals and first animations announcing the arrival of the Banana Rush line. Assets adapted to 3 placement formats: square 1:1, portrait 4:5, and stories/reels 9:16.
Phase 2 - Full Range
Individual visuals for each fragrance in the lineup. 8 product variants available as statics and motion, across all 3 formats - totalling 24 static assets and 9 videos for this phase.
Phase 3 - Olfactory Storytelling
Highlighting the sensory world of the line through narrative visuals: desserts, flacon stacks, banana flambé. Complementary animations on ingredients and olfactory composition. Bilingual English/French versions for international reach.
Colors
Typography
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