Presentation mockup of Sipsmith's event menu and invitation card

EVENT IDENTITY & PRINT

Sipsmith Menu & Invitation

Creation of a premium event stationery suite for Sipsmith. Typographic curation, editorial layout, and design rollout in two distinct chromatic variations based on the brand’s signature tapestries.

Mockup of the menu for the London distillery Sipsmith

London Heritage & Victorian Aesthetic

Graphic design of a menu and invitation card for an exclusive event hosted by Sipsmith Distillery. The creative goal was to capture the high-end DNA of the brand, deeply rooted in traditional London dry gin distillation. The graphic layout emphasizes refined ornamental details and structural geometry evoking the Victorian era.

Chromatic Duality & Signature Patterns

The stationery suite was developed in two contrasting colorways leveraging the brand’s signature background patterns. The first version features a classic setup using the “light green on white” tapestry pattern, offering bright clarity on premium textured paper. The second version presents an inverted “light green on dark green” concept, creating a prestigious chiaroscuro effect, ideal for an intimate evening dinner.

Editorial Grid & Typographic Choices

Meticulous information hierarchy to ensure optimal readability within the menu’s layout constraints. The composition pairs the elegant curves and sharp serifs of the Joane display typeface with the historical character of P22 Mackinac Pro for body text. This combination strikes a perfect balance between classic elegance and contemporary legibility.

Client
Sipsmith
Year
2026
Sector
Food & Beverage
Context
Creation of a menu and invitation card for the London distillery Sipsmith
Services
Graphic Design, Editorial Layout, Event Identity, Print Preparation
Formats
148x210 mm (A5) · 105x148 mm (A6)
Tools
Figma, Affinity

Colors

London Dry Night #004E3E
Copper Constance #D3A171
London Dry Mist #80a79f
Light Copper Constance #deb995

Typography

Joane Primary display typeface
P22 Mackinac Pro Body text and description

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