EVENT IDENTITY & PRINT
Sipsmith Menu & Invitation
Creation of a premium event stationery suite for Sipsmith. Typographic curation, editorial layout, and design rollout in two distinct chromatic variations based on the brand’s signature tapestries.
London Heritage & Victorian Aesthetic
Graphic design of a menu and invitation card for an exclusive event hosted by Sipsmith Distillery. The creative goal was to capture the high-end DNA of the brand, deeply rooted in traditional London dry gin distillation. The graphic layout emphasizes refined ornamental details and structural geometry evoking the Victorian era.
Chromatic Duality & Signature Patterns
The stationery suite was developed in two contrasting colorways leveraging the brand’s signature background patterns. The first version features a classic setup using the “light green on white” tapestry pattern, offering bright clarity on premium textured paper. The second version presents an inverted “light green on dark green” concept, creating a prestigious chiaroscuro effect, ideal for an intimate evening dinner.
Editorial Grid & Typographic Choices
Meticulous information hierarchy to ensure optimal readability within the menu’s layout constraints. The composition pairs the elegant curves and sharp serifs of the Joane display typeface with the historical character of P22 Mackinac Pro for body text. This combination strikes a perfect balance between classic elegance and contemporary legibility.
- Client
- Sipsmith
- Year
- 2026
- Sector
- Food & Beverage
- Context
- Creation of a menu and invitation card for the London distillery Sipsmith
- Services
- Graphic Design, Editorial Layout, Event Identity, Print Preparation
- Formats
- 148x210 mm (A5) · 105x148 mm (A6)
- Tools
- Figma, Affinity
Colors
Typography
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