Ottony Paris
Branding
Comprehensive visual identity and branding for the luxury clothing brand Ottony Paris, with a focus on creating a distinctive, memorable visual identity that aligns with the brand’s aspirations.
About the project
Context and objective
Ottony Paris is a luxury clothing brand whose launch I supported. The challenge: to build a distinctive, memorable visual identity worthy of the brand’s aspirations, able to embody its premium positioning from its very first public appearance.
Creative direction
I chose a black and white palette, a mark of elegance and timelessness, letting the garment take center stage. The Resort Sans typeface carries the headings and brand identity, with a signature that is both refined and assertive.
Brand image
Rolled out as a coherent system, this work gives Ottony Paris a strong, distinctive and instantly recognizable brand image, true to its luxury world.
Colors
Typography
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