VISUAL IDENTITY
Ottony Paris Branding
Comprehensive visual identity and branding for the luxury clothing brand Ottony Paris, with a focus on creating a distinctive, memorable visual identity that aligns with the brand’s aspirations.
Context and objective
Ottony Paris is a luxury clothing brand whose launch I supported. The challenge: to build a distinctive, memorable visual identity worthy of the brand’s aspirations, able to embody its premium positioning from its very first public appearance.
Creative direction
I chose a black and white palette, a mark of elegance and timelessness, letting the garment take center stage. The Resort Sans typeface carries the headings and brand identity, with a signature that is both refined and assertive.
Brand image
Rolled out as a coherent system, this work gives Ottony Paris a strong, distinctive and instantly recognizable brand image, true to its luxury world.
- Client
- Ottony Paris
- Year
- 2026
- Sector
- Luxury clothing brand
- Context
- Launch of the Ottony Paris brand
- Services
- Visual identity, Branding, Brand design
- Tools
- Figma, Photoshop, Illustrator
Colors
Typography
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