VISUAL IDENTITY
Moon VTC Branding
Design of the complete visual identity for Moon VTC, a chauffeur-driven car service in its launch phase. The mission included creating a logo set, a color palette and typography selection, as well as a full brand guidelines document to frame the usage of these elements.
Brief and Objectives
Contacted by Moon VTC during their launch phase, the goal was to build a strong, coherent and evocative visual identity, one that matches the ambition of the service.
Universe & Art Direction
Moon VTC’s color palette is an immersion into the serene atmosphere of the night.
Night Blue: the foundation color, representing the depth of urban darkness and the seriousness of the service. Teal Blue: this vibrant hue evokes city light reflections and brings contemporary elegance. Parme Violet: a symbol of the moon and tranquility, this violet softens the whole and reinforces the feeling of serenity. Off-White: used for clarity and contrast, it represents the reassuring light that guides the passenger.
Deliverables
A complete logo set (icon and typographic versions, black and white variants), a documented color palette, a typography selection, and a brand guidelines document covering usage rules.
- Client
- Moon VTC
- Year
- 2026
- Sector
- Private-hire car service
- Context
- Brand launch
- Services
- Visual Identity, Logo Design, Brand Guidelines
- Deliverables
- Logo, Color palette, Brand guidelines
- Tools
- Illustrator, Figma
Colors
Typography
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