Moon VTC
Visual Identity
Design of the complete visual identity for Moon VTC, a chauffeur-driven car service in its launch phase. The mission included creating a logo set, a color palette and typography selection, as well as a full brand guidelines document to frame the usage of these elements.
About the project
Contacted by Moon VTC during their launch phase, the goal was to build a strong, coherent and evocative visual identity - one that matches the ambition of the service.
Universe & art direction
Moon VTC’s color palette is an immersion into the serene atmosphere of the night. Night Blue (#151E3D): the foundation color, representing the depth of urban darkness and the seriousness of the service. Teal Blue (#006d77): this vibrant hue evokes city light reflections and brings contemporary elegance. Parme Violet (#6559a1): a symbol of the moon and tranquility, this violet softens the whole and reinforces the feeling of serenity. Off-White (#f4f6f9): used for clarity and contrast, it represents the reassuring light that guides the passenger.
Deliverables
A complete logo set (icon and typographic versions, black and white variants), a documented color palette, a typography selection, and a brand guidelines document covering usage rules.
Colors
Typography
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