Pinterest Campaign Social Ads

Rollout of the brand’s very first advertising campaign on Pinterest. The core design challenge was adapting 14 existing ad assets into the platform’s native 2:3 vertical format. This required a complete restructuring of the original layouts to maintain visual balance, emphasize bottle luxury, and ensure the high readability required for the Pinterest feed.

The campaign is structured around 14 powerful creative concepts highlighting the brand’s various iconic product lines. Out of these 14 setups, 13 were designed as striking static layouts focused on instant message clarity. The signature concept “Wild Strawberry & Whipped Cream” received a dual execution: a high-impact static visual and a motion design (video) adaptation, enhancing storytelling and user engagement.

Implementation of a rigorous layout system merging distinct typographic territories. The layout relies mainly on the institutional typeface ABChannel, supported by Raleway for secondary display text. To ensure a harmonious brand bridge, the CoFo Raffine typeface was selectively integrated into the Banana Rush line concepts, guaranteeing flawless bilingual (English/French) visual consistency across all assets.