Hors Champ Branding

Brand identity creation for the Hors Champ higher school of audiovisual arts. The graphic concept is a literal play on the school’s name (“Off-Camera” / “Out of Frame”): exploring the idea of the cinematic frame, what is shown and what is suggested. The logotype is subtly designed to evoke the structure and perforations of a traditional filmstrip, capturing the creative tension between technical constraint and narrative freedom.

Design of an adaptive logotype system engineered to fit seamlessly across all physical and digital touchpoints of the school. The brand identity revolves around three key variants: a signature stack on two lines optimized for editorial layouts, a horizontal single-line version for narrow banners and headers, and a high-impact “HC” monogram, perfect for favicons, avatars, and social media.

Development of a clean and high-end visual territory, borrowing from the minimalist aesthetics of contemporary cinema. The typographic universe relies on a strong, timeless geometric sans-serif, contrasted by structured grids inspired by camera viewfinders. The color palette is designed to recede behind the students’ video productions while retaining a powerful institutional signature.